Hi, I’m Allie.

I design scalable product systems for app and web platforms to grow user engagement and revenue.

London-based Senior Product Designer with with 8 years’ experience leading end-to-end product strategy and design across Vox Media's portfolio: New York Magazine, Vox, The Verge, SB Nation, Eater, Polygon, Vulture and more.

Brands I’ve designed for include:
Amazon Reddit Modelo House of Suntory T-Mobile Eater Bausch + Lomb Absolut Mrs. Meyer's SB Nation Amazon Reddit Modelo House of Suntory T-Mobile Eater Bausch + Lomb Absolut Mrs. Meyer's SB Nation

Selected Product Work

Vox Media & NY Magazine Content Distribution Tool

Flexible content distribution tool that increased article impressions and reduced paid distribution costs across Vox Media's publishing network.

Product strategy • UX/UI design • User testing • Systems design • Prototyping • Implementation

Eater App Collaborative Dining Planner

A mobile app expansion to drive new user acquisition and increase engagement across Eater’s platform.

Product strategy • Competitive research • UX design • Interaction design • UI design • Prototyping

A scalable native advertising product system to monetize SB Nation’s fan communities while preserving the experience that made them valuable.

SB Nation Community Advertising Platform

Product strategy • Opportunity definition • Market research • UX strategy • Prototyping

Also, I have a habit of collecting credentials.

Master of Science, User Experience | Ira A. Fulton Schools of Engineering at Arizona State University

Advanced Figma Certification | Design Lab

Full Stack Web Development Immersive | Skillspire

I love a good creative side quest.

And I’m genuinely one of the most delightful people to work with.