Custom video unit to promote season 2 of Making The Cut

Client: Amazon Studios

Project: Custom video player

Role: Creative direction, design

In 2020 Amazon Studios launched Making The Cut with great success. To promote their second season they requested an eye-catching video unit proposal featuring the season 2 trailer.

This design concept was a critical part of our cross-functional revenue teams’ advertising pitch. The challenge I faced in this design was the limited number of available key art assets. I began with an impactful overlay frame promoting the show title that cuts away to reveal the video player. Show host silhouettes and other sewing imagery expand beyond the video frame and round out the show concept.

We succeeded in landing this campaign ad buy in part because the client loved this cutting-edge mock.