Immersive homepage experience to promote the return of The Twilight Series

Client: CBS Television Studios

Project: Full width homepage takeover

Role: Design and animation

CBS relaunched the iconic The Twilight Zone show in 2019 and approached Concert Studio in 2020 to create an impactful marketing campaign for season 2. The client’s goal was to generate buzz with an impossible-to-miss advertising push.

The plan to meet their goal was to run a homepage overlay on the Vulture site that would be seen with every visit. CBS provided key art that we used to create an ad concept that would make the viewer feel as though they were entering the twilight zone as the ad transitioned to the homepage.

The concept received rave reviews from the client and became a key part of their promotional marketing.